…just add FUN. We are a gamification consultancy based in California. We help our clients increase engagement by adding fun to their existing processes.

Our philosophy was developed by Zef after his tenure as a Senior Teaching Fellow at the University of Leeds. Zef spent 6 months building his PhD hypothesis – Games are the best pedagogical tool for teaching entrepreneurship. However finding the right first supervisor at Leeds proved elusive and he decided that starting a business might be a faster way to test his hypothesis. Coming from cold and rainy Britain, Zef wanted a company name that represented sunny California and the majestic Sequoia trees. This is how Yellow Sequoia was born.

As our practice has progressed, we have realized that gamification applies to ever widening range of engagement situations.


Founder and lead consultant – Zef Neemuchwala. Connect with him on LinkedIn.
Zef holds a Master of Science in Design & Manufacture with Distinction from De Montfort University; an MBA from Leicester Business School specializing in Marketing and a Bachelor of Commerce specializing in Accounting & Advertising from RA Podar College at University of Mumbai. In addition he is also a proud graduate of NIFT, New Delhi with a Post Graduate Diploma in Design & Technology.

India consultant, Rahul Jain. Connect with him on LinkedIn.

Marketing specialist, Nilofar Pardawala. Connect with her on LinkedIn.

Need a great speaker?

Gamification and Simulations - If you are in the process of planning a conference or event and are in need of an inspiring, engaging and informative speaker, Zef will fit the bill perfectly! Here are some of the events Zef has spoken at, in the past. Contact Zef

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