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Getting a Job after College

MIAMI, FL - NOVEMBER 15:  Job seekers line up ...

(Image credit: Getty Images via @daylife)

Getting a job in a recession is tough; trying to find a job without suitable commercial skills is even tougher.

For every university student, it is important to have a core set of skills before entering the work force.  In this blog, I will share my hits and misses with you as a recent graduate trying to find employment.

To successfully land a Job you must have an Awareness of Self
When you go into an interview you must know who you are!  Be able to back up the information you have listed on your resume and cover letter. Sometimes people exaggerate their qualifications/core competencies; be sure to avoid this mistake. Employers will ask you questions about your qualifications, so be prepared to answer thoroughly.  Be ready to give three to five minute responses for each question related to your qualifications.

To be aware of yourself, be sure to evaluate your accomplishments and experiences. In evaluating yourself, you will discover your core competencies. My list of competencies was as follows: Marketing Campaign Design, Market & Consumer Research, Advertising & Promotions, Social Media Marketing, and Media Press Kits.

Avoid my Mistake
In one of my interviews, I was asked about these core competencies, which I listed on my resume.  I was competent in six out of the seven competencies . Including social media marketing was a bit of a stretch, as I’ve only used social media for personal reasons.  To my misfortune, the interviewers decided to ask me some questions relating to various social media and its applied functionality in business marketing. It became apparent to the interviewers that I exaggerated my expertise in Social Media Marketing. By the way, I didn’t get the job!

My Experience and Take on Commercial Skills
I recently graduated from California State University, Los Angeles (CSULA) with a B.A. in Communication/Public Relations.  I received a solid background in Public Relations, but my PR courses there was little emphasis on Social Media  Marketing. Social Media is an integral part of the Public Relation industry now!

And so, I prepared myself for the job market by studying subjects I felt were not adequately covered in my courses. I read a book on Social Media PR and its key topics such as Search Engine Optimization and Social Media Marketing.  If asked again about social media strategies for business I would be prepared.

You must be proactive!!! Beware, your classes will not teach you everything you need to know.  Take some time to learn about the industry or field you would like to enter and research the companies you would like to work for.

Workforce Preparedness
While courses will not teach you everything, you can gain valuable experience with extracurricular activities.I was a part of the student government and I co-founded a student radio station at CSULA.  Through my participation in these organizations, I gained a lot of experience in which I was able to relate back to the PR career field.  I got hands on experience with preparing budgets, writing grants, coordinating events, and advertising to name a few.

My experiences in college have come in handy. In the past two weeks I’ve received five emails from various companies calling for interviews.

Nonetheless, while you’re in college, make sure to gain as much experience in your career field as possible. In a recent conversation with one of my colleagues, she said she had to go out and search for opportunities to develop her commercial skills.

“…I had to go out and do my own work, like help my Aunt who’s an opera singer with her music videos and help my Dad’s foundation to film a documentary” said Leila Weefur an aspiring Director.

And that’s a wrap
Take all of the experiences listed above in consideration. Do not rely on your education to solely help you find a job after college.  Be proactive, learn outside of the classroom! Volunteer, intern, or join a social organization; all of these things will help you get on the right path to start your career.

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